First of all, what's your client's objective? Product feedback? Drive new sales? Will this be a support channel to reduce churn? How you "do" email marketing will flow naturally from the objective above. Keep in mind that email is a channel through which you communicate with customers, not just advertise to them. Here are 8 tips for Email Marketing:  1. Determine your goals. What are you trying to do with email marketing? Increase sales? Build awareness? Nurture leads?  2. Realize quickly that e...
                                

        
                               
                               
                               
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